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#1  - Income-4-Idiots (1st Edition)

"The secret of change is to focus all of your energy, not on fighting the old, but on building the new." – Socrates

Welcome to my world!

Congratulations and welcome to the Income-4-Idiots business success system.

I'm super excited to be sharing this training with YOU today.

I want to take this opportunity to personally THANK YOU and let you know YOU made an incredibly wise decision by investing in this course.

Today begins YOUR journey towards creating a business that can help YOU achieve the financial freedom YOU not only want…
But deserve!

I'm honored to have this opportunity to share with YOU the best business building strategies and tactics I've learned and implemented over the past


First and foremost, this course is about


YOU'LL learn how to build a business that is scalable and YOU can grow consistently and at a sustainable rate over time…
Built on a solid foundation.

My biggest piece of advice for YOU, if you want to succeed in business whether online, off-line or a combination of both…
Never take advice from ANYONE who isn't where YOU want to be!

Course Competion %


Module 0

Warning Warning Warning


Action Expresses Priorities - Gandhi


Who I Am and Why YOU Should Listen To Me


"Only He Who Can See The Invisible Can Do The Impossible” - Albert Einstein

NEW Direct Marketing in the Digital World

Welcome to my world!
Before we get started, I want to take a second and reduce myself and let YOU know what this program is all about (and more importantly, what it's not about).

Who am I and why should YOU listen to me?

Howdy, my name's Donny Farmer. Let me start off by saying, I didn't graduate high school.

As a matter of fact, I quit high school at the age of 15 when I was in tenth grade… I'll share more 'bout why in a few minutes.

However, I’m a proud graduate of kindergarten, the only school I ever graduated from UNTIL I got my degree from the school of hard knocks on the street.

And I'm an Idiot… A complete total Idiot!

At least that's what I've been called my entire life.

So I got even… I became a Rich Idiot!


I've never written a book and have never created an information product because I've been busy actually doing the things you are about to learn in this course.

SO PLEASE understand this is the first edition of the course and since I quit high school at the age of 15 I'm obviously NOT a talented writer, however....

Here's why I believe I'm uniquely qualified to help you achieve YOUR financial goals in this extremely lucrative business known as


Unlike most of the so-called Goo-Roo's I don't claim to have all the answers…

However, what I do know is a motto I've always lived by;

If YOU'RE the smartest person in the room YOU'RE probably in the wrong room. (AND so far that's held true for me because I've NEVER been the smartest person in ANY room I've ever been in).

I’m on a constant quest for knowledge even though I’ve been in the Direct Response Marketing industry for 25 plus years primarily marketing my own products both online and offline.
Every year for the past 25 plus years I've owned and operated multi-million dollars per year direct marketing businesses.

As a matter of fact, I started a business in the early 90's and was a millionaire within 90 days. In the next 90 days I was a multi-millionaire and I've never looked back since.

I've built and sold several businesses including a long-distance phone business specializing in prepaid phone cards in the early 90s, a mobile health screening business with over 50 employees operating in several states (ca-ching virtually ANYTHING in the medical market commands a high multiple) and numerous other businesses both online and off-line.

I also developed and marketed one of the first automated computer dialers in the early 90's (yeah the ones that annoy the shit out of YOU) and we sold thousands of them.

I've owned investment properties including apartment complexes, shopping centers and office buildings in addition to numerous single-family dwellings. Additionally, I’ve sold over 100 Million units of one my products which I’ll share with YOU later. All of this was made possible by the information I'm about to share with you in this course.

As the famous Dominican baseball player said about baseball…

Direct Marketing has been very very good to me!

I'm not one of those famous or want to be famous Internet marketing Goo-Roo's. As a matter of fact, I don’t crave attention. My anonymity has served me well throughout the years.

I don’t want to brag (well YES I Do a little!) but while most of the Goo-Roos go to the PlayBoy mansion for a party… PlayBoy actually came to our 20,000 sq. ft. mansion to do 5 separate photo shoots! Also, a few years ago MTV filmed 2 music videos in our mansion for an incredibly HOT song you would surely recognize.

So IF YOU are looking for a

  1. shortcut...

  2. magic trick...

  3. some fancy mind-trickery NLP BS

to hypnotize a prospect into whipping out their credit card and buy YOUR product without thinking…

YOU'RE definitely in the wrong place!

The truth is there really are no magic tricks to acquiring tremendous wealth.
AND the fact is milk has a longer shelf life than most Goo-Roo's programs.


AND by YOU ordering this incredible course…

YOU now have the right system to follow.

A surefire way NOT to make money is to try to cater to the masses. This is why I've chosen to cater to the very small select group of individuals I so eloquently called…



How This Course Came About AKA The Kind of Friend EVERYONE Wants!


  • character

  • core convictions

  • and beliefs

are often tested in the strangest ways.

Throughout the years people have ask Darla and I how we achieved financial success and to teach them our secrets.

Well, we were always too busy running our businesses, enjoying life and quite frankly we're not teachers, we are doers!

However, a few years ago something happened that changed the course of our lives.

One of Darla (my wife's) good friends "Hope" was blessed with the birth of triplets. All girls. Identical! They affectionately became known as the “triple divas”. Life was great!

However, sometimes unforeseeable events come like cataclysms, and have the power to totally redefine your reality. When the triple divas were close to 4 years old, they were ALL diagnosed with autism. Autism now affects 1 in 45 children in the United States.


The cost for raising ONE child with autism is over $2 million during their lifetime. Now, multiply that times 3.

Hope unfortunately found out rather painfully, getting help for kids with autism is extremely difficult and costly.


My wife offered to help and see if she could find any kind of assistance programs through any local agencies. She too found a lack of programs to assist families living with autism.

What's the old saying,


(OK maybe I just made that up but I applies to this).

Darla dropped EVERYTHING and took the bull by the horns, and did what very few people including most friends would do…

She started an organization, from scratch, to help families with kids living with autism in our community.

The organization which she appropriately named: HopeForThree has become a smashing success and one of the fastest-growing nonprofit groups our county has ever seen...

Raising over $1 million in just a few short years.

However, she didn't stop there, she secured ALL 18 Mayors from EVERY city in our county to participate and proclaim April as Autism awareness month.


Then she secured the brand new baseball stadium Constellation Field to make Sunday of opening weekend as StrikeOut Autism day.

Next her staff secured a national billboard company to donate numerous billboards to create awareness of this national Epidemic and garner support for hopeforthree.org

I'm so proud to have a friend like this and also be able to call this friend, my wife (of almost 36 happy years).

This is the kind of friend EVERYONE should have and we are now extremely excited to have you in our family of friends!

Givers, give… And takers, take!

We are both Givers and have decided to devote the rest of our lives to helping and teaching people.


6 Module System


The aim of the Income-4-Idiots course is simple…

Skip business school.
Educate yourself.

This course will show you how to succeed in business in 6 easy to follow modules

  1. Journey Map

  2. Finding Profitable Markets

  3. MVP and Products

  4. Traffic and Conversions

  5. Testing, Tracking, and Analytics

  6. Scaling Up and Cashing Out

— without mortgaging your life by….

Employing the #1 Secret of the Wealthy!


Wimp vs Idiots Explanation


The worse decision in life is… indecision.

Why is it, or why does it seem that IDIOTS are running the world?

I believe it's because, quietly there is a phenomena taking place around the world which an ever-growing, substantial body of highly intelligent and extremely accurate, research supports…

There is overwhelming evidence verifying the science of what I like to call… IDIOTS’ running the world syndrome!

Skip business school.
Educate yourself.


You Don’t Need to Know It All... Cause it ain't that complicated!


You may be thinking hold on I'm not an Idiot....

Allow me to explain.

I believe we all have a twin(s) floating around inside of the 3-pound mass of tissue in our heads that we call the brain.

It could be an evil twin or a rational twin.

One of these twin(s) is what I like to refer to as the “wimp”. The other is referred to as the “idiot”.

Let’s face it, we're living in a world of constant connection, distractions, change, meetings, perpetual interruptions …

Heck, today you can even watch a full length HD movie now-a-days on a screen the size of a Bazooka Joe bubble gum comic strip. (eat your heart out Dick Tracy).

All the while you're searching for the ever elusive “Philosopher's Stone” hoping to find it before Harry Potter does.

Here is my definition of a WIMP


Here is my definition of an IDIOT


This is why I say… “IDIOTS” are running the world!

Idiots are the ones getting shit done.

It’s time to make a decision…

do YOU want to be a Wimp or an Idiot?


Idiot Psychic Prediction


I'm not a psychic, I don't have a crystal ball or a hermetically sealed envelope (thanks Carnac the magnificent)

However, I can tell you with almost 100% certainty where you will be in 5 years…

The same place you are now UNLESS you change something!



As "Mahatma" Gandhi so eloquently said:

Without action, YOU aren’t going anywhere. - Mohandus "Mahatma" Gandhi

He also said one of ALL time favorite quotes:

Action Expresses Priorities - Mohandus "Mahatma" Gandhi

So IF YOU are the kind of person who buys programs yet NEVER takes ACTION…

Please put YOUR bunny slippers back on, hop in your lazy-boy, grab a beer, pick up the TV remote AND for ask for your money back…

Cause IF you aren’t going to take action I really don’t want your money.

This course is ALL about

getting “shit” done

AND I’ll giving you a Blank check which can ONLY be filled in by YOU!


Blank Check



Success Demands Singleness of Purpose.
Vince Lombardi

The famous and very funny comedian Jim Carrey once wrote himself a check for $10 Million dollars for acting services rendered.


Jim placed this check in his wallet and carried it with him everywhere he went.

Several years later, Jim's dad and his biggest fan passed away, Carrey placed this check in the casket to be buried with his dad. (Obviously Jim had become extremely successful and was making multimillions per film)

What would you do if someone handed you a blank check?


How much would you fill it in for?

Basically this is what I'm doing with this course. Giving YOU a blank check, that can only be filled in by YOU!

I don't know you, therefore I don't know how much money you would need to live comfortably and provide adequately for YOUR family.

Only you can decide the proper amount.

AND remember as YOU fill in the check…

It doesn’t have to be a dollar amount,


Think about this very carefully and write YOUR amount.


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Action Steps



Complete Course

Welcome to the Income 4 Idiots business success system.

This system is about growing a business in a rapid manner. You will learn how to build a business that will scale and grow consistently at a sustainable rate over time.
Learn how to build a business that will scale and grow consistently at a sustainable rate over time.






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© Copyright 2019 - Income 4 Idiots® - All Rights Reserved
Learn how to build a business that will scale and grow consistently at a sustainable rate over time.
© Copyright 2018 - Income 4 Idiots - All Rights Reserved